TSU COMPETITIVENESS ASSESSMENT BASED ON THE RESEARCH OF UNIVERSITY ENTRANTS’ ATTITUDE: (ACCODING TO THE EDUCATIONAL PROGRAMS OF THE FACULTY OF ECONOMICS AND BUSINESS)

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The scientific work was performed by the members of the Department of Management and Administration of the Faculty of Economics and Business at Ivane Javakhishvili Tbilisi State University within the framework of the University faculty grant. The aim of the research is to identify the determinants of program/university selection by university entrants. In particular, to determine the criteria according to which they choose the program/university and to develop practical recommendations for Ivane Javakhishvili Tbilisi State University. Based on this purpose, we have studied educational traditions abroad and in Georgia; The main trends in the development of the world market for higher education and innovative approaches in the context of globalization are analyzed; Studies on the competitiveness of educational institutions made by international organizations, research institutes and the world's leading universities are presented; Priorities of educational services are outlined; In the research process, by the statistical survey methodology, based on a questionnaire survey, we have studied the main factors determining the competitiveness of universities operating in Georgia. The qualitative analysis has allowed us to identify key trends in the sector, formulate hypotheses based on the research objectives, and accurately describe the quantitative research elements. The anonymous questionnaire survey method was used. A questionnaire was developed based on the established hypotheses. 580 university entrants were interviewed in the capital of Georgia - Tbilisi and in 7 regions. The main questions of the questionnaire were of the closed type. The survey allowed us to determine the entrants’ attitudes, the level of their involvement and interest. As a result of the study, some recommendations have been developed and submitted to TSU Faculty of Economics and Business Management and academic community.